The reputation which the Millennial generation has is that they are people who give back to their communities not only by means of shelling out money but also by getting involved and "roughing it up". It is no surprise then why they work not just for the money. Aiming to make a difference, generation Y perseveres to get involved in meaningful work. This is realized by seeking out and getting involved in corporate workplace giving programs.
This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?
There are things you can do for your corporate giving programs for you to work better with this socially-aware generation including:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
The workplace giving program can be customized in order to heed out generational gap and offer an interesting solution for the future corporate philanthropists such as the Millennials to have something to get behind in so understanding the thoughts and how they work should be the start of it.
This next generation of employees, being generation Y includes about 80 million of the Millennials. When the next decade approaches its end, they are those who will comprise about 50% of the workforce. The question is how can you entice them into becoming happy and productive employees while at the same time affect corporate philanthropy?
There are things you can do for your corporate giving programs for you to work better with this socially-aware generation including:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Utilizing Technology: At least one computer is found in the homes of most Millennials for sure which makes them truly connected to technology and with high standards for it. So, create an easy and quick navigation for your workplace giving technology.
Provide Variety: Millennials like choices. Give them a wide variation of charitable choices, and champion causes that are important to them. Having options will resonate with this generation.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
An Emphasis on Volunteerism: One more thing Millennials need to know is that they are making a difference. They are most likely to get involved in face-to-face voluntary opportunities than give money to charity as revealed by research. To lead and create a mark in history is what they aim for therefore give emphasis on volunteer opportunities for them to stand out.
The workplace giving program can be customized in order to heed out generational gap and offer an interesting solution for the future corporate philanthropists such as the Millennials to have something to get behind in so understanding the thoughts and how they work should be the start of it.
About the Author:
Sebastian Troup loves blogging about corporate social responsibilities. For more information about philanthropic solutions for businesses and non profit organizations, or to find competitive advantage of corporate philantrophy, please visit the Truist.com website now.
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